Ask any savvy business person what is the one thing that makes a company successful, most of them will tell you "happy customers". Ask them to be more specific, and they will say "happy customers that pay you on time". It's the shrewd business person that understands that without cash flow, there is no business. But how easy are you making it for your customers to pay your bills? Is it as easy as buying your products or services? As many companies are finding out, giving you money is often the most difficult thing for your customers to do.
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